Vision, objectives and goals:
DrumNet uses the Internet for communication. The project aims to use this information techNology to enable clients to run more profitable and sustainable businesses.
DrumNet aims to;
·Provide a Business information exchange network, linking the micro-and small-scale entrepreneurs to more established business sector.
·Provide Market Opportunities for the micro and small-scale entrepreneurs.
·Through a process described as *virtual wholesaling*, consolidate the purchasing power of a large number of small traders, thus enabling them to take advantage of bulk discounts and consolidated deliveries.
·Use Internet techNology to develop targeted media in the form of newsletters and web pages, which continually inform PRIDE clients of the benefits of PRIDE and DrumNet, particularly in relation to products and services available.
·Reduce in a controlled manner, the number of revenue earning entities (middle man) between producer and end user, which do Not add value to the product, and to find ways of leading them to alternative business opportunities.
·Utilize the Internet as a medium which:-
i.Provides a common shop window for clients to view, select, and pay for, goods and services promoted through DrumNet
ii.Capture data from PRIDE clients that provides purchasing, social and financial profiles for the benefit of PRIDE in product development, as well as for impact assessment and market research.
iii.Provides a medium by which PRIDE clients can market their goods and services to both a local, and global audience.
DrumNet is creating a searchable database, which provides the intelligence for PRIDE to develop financial products, which are in harmony with its clients* needs.
DrumNet is filling a big gap in business development and attempting something that has Not been done before.
How ICT contributes to the organisational objectives:
PRIDE AFRICA started DrumNet development process in 1994, and has achieved the following outputs to date.
·Focus Group Research
PRIDE Africa conducted focus group research in two fast growing towns in Uganda and Tanzania in 1999. The research established that clients:
Welcomed the idea of PRIDE facilitating *direct buying,* and the possibilities of bulk buying at more competitive rates buy business inputs en masse directly from suppliers.
Liked the idea of a newsletter, which would allow them to read vital marketing information and also advertise their services. There were interested in marketing information and using this as a means of communication.
Showed interest in the idea of an *infobroker* who could also supply marketing information about where to buy or sell goods.
Were interested in receiving training, recognizing that most of them do Not have any formal business skills.
·Rapid Rural Appraisals have been performed in two cities in Kenya (Machakos and Embu). During the appraisals, researchers interviewed government officials, managers of large businesses and entrepreneurs themselves to better understand the local environment and information needs. These areas demonstrated very high potential for DrumNet
A database has been developed and data has been collected in Arusha, Tanzania and is being captured at the PRIDE SUNLINK branch in Nairobi using the written client information questionnaires. The database is currently capable of producing reports and performing queries according to a number of criteria. A sample data has also been posted on the drumnet web server at www.drumnet.org
The first DrumBeat newsletter has been done and can be printed of the Internet.
Summary:
1.DrumNet is a project of PRIDE AFRICA: a Nairobi based regional micro-finance organization with operations in Tanzania, Uganda, Zambia and Malawi.
2.The mission of PRIDE AFRICA is to create a financial and information services network for small-scale entrepreneurs to increase incomes and employment and stimulate business growth across Africa.
DrumNet is an inNovative project that uses the PRIDE group network with over 44 branches to provide clients with access to market information including supplier, markets and potential business partnerships. DrumNet operates via electronic information kiosk called