Iriba and Terra endeavors

• Local village ownership of the business provides the best incentive to motivate • Expertise & experience designing & building algae production facilities in developing regions • Partners with local knowledge of rural community’s needs, values & customs • Commitment to contribute to the well-being of those living in developing regions by partnering with them instead of exploiting them • High market demand & low price sensitivity among consumers for nutritional supplements (especially Chlorella, Spirulina & DHA) • Strong overlap between market for nutritional supplements and people receptive to environmental sustainability, contributing to an improved standard of living • Spirulina’s & Chlorella’s ability to provide protein & other nutrients to help combat malnutrition • Ability to utilize smaller-scale, lower-cost algae and related biotechnologies to economically address several challenges confronting rural communities in East Africa • Emerging recognition of global climate change & willingness to consider & subsidize alternatives to fossil fuels • Increasing recognition by society of the dangers that large multinational corporations pose to the environment & the people they exploit