Smallholders Farmers Rural Radio

Category: 
Economic Development
Location: 
Obitti, Ohaji/Egbema LGA, Imo State
Summary: 
The Smallholders Farmers Rural Radio tackles rural poverty and hunger through the designing and broadcasting of daily agricultural management, environmental conservation and market information reaching 250,000 smallholder farmer listeners in the local Igbo Language living in 3 local government areas of Imo State, Nigeria. Radio broadcast programs enables farmers acquire contemporary agricultural and environmental management techniques, receive prompt daily market information and advertise their farm products. Broadcast information covers techniques in crop production, livestock rearing, environmental conservation , soil management, erosion control, farm management, food safety, nutrition, HIV/AIDS, combating malaria, application of fertilizers, pesticides and insecticides, rainwater harvesting, small scale irrigation , accessing hybrid seeds, local and international markets, exports documentation, accessing micro credit facilities, and access to a question and answer service . Business skills such as market research, cost benefit analysis, opening bank accounts, accurate accounts keeping, accurate store records keeping and business planning are also broadcasted.
Vision, objectives and goals: 
Agriculture is the main source of livelihood of over 70 million people inhabiting the rural areas of Nigeria. But agricultural extension services has collapsed because of the unavailability of input materials needed for agricultural extension services such as 4WD vehicles , demonstration kits, farmer field schools and skills acquisition centers, qualified manpower is no longer existent. Rural dwellers have no electricity to support television, have no access to internet facilities and have no access to newspapers. As such, rural dwellers who are mostly small farmers lacks access to reliable market information, advanced farming techniques for steady supplies of the market and uses outdated techniques which turns out small volume of products. Having been cut off from a crucial information system, small farmers living in rural Nigeria are unable to boost their agricultural yields and income. This has greatly exacerbated rural poverty and food insecurity. This initiative tackles the root cause of rural poverty by utilizing Information and Communication Technology in the form of an established rural radio station to reach 250,000 small farmers living in remote and isolated communities of Imo State, Nigeria with daily broadcasts in the local Igbo language on advanced agricultural productivity techniques, sustainable environmental conservation skills and market information. This is because where 4WD cars do not reach, the airwaves reaches. Through the rural radio we inform, educate and improve the agricultural, natural resources management and market access capacity of small farmers by broadcasting information in crop cultivation, livestock rearing, soil management, erosion and flooding control, farm and household management, food safety, nutrition, HIV/AIDS and agriculture, combating malaria and farm safety. We broadcast information in use and application of fertilizers, pesticides and insecticides, rainwater harvesting, treadle pumps and small scale irrigation management. The radio gives farmers information on accessing hybrid seeds, accessing and linkages to national and international markets, exports documentation, accessing and linkages to finance and micro credit facilities for their agricultural inputs, and access to a question and answer service in which smallholder farmers shall write in to ask pertinent questions concerning their agricultural production and share experiences with one another. We broadcast information in alternatives to slash and burn agriculture, sustainable water management, enacting and enforcing laws to protect community streams, rivers and using drought-resistant plants. Others are on growing salt-tolerant and heat-tolerant crops, livestock density, restoring degraded rainforests, wetlands and mangrove ecosystem, sustainable fish harvesting technologies, planting multi-use trees, coping with extreme weather events, agro forestry, wildlife management and ecotourism. The radio builds the capacity of rural poor farmers by broadcasting information in basic business skills such as market research, cost benefit analysis, opening bank accounts and accurate accounts keeping, accurate store records keeping and business planning. We also generate feedback from listeners through solar-powered mobile devices and embark on field extension services to demonstrate practical techniques for sustainable environmental conservation for smallholders based on broadcasted radio programs.
The role of ICT: 
As a radio station, ICT is central to our work. Daily program broadcasts are done through our studio equipment which are Mixing Console with Telephone Interface, Studio Condenser Microphones, Monitoring Baffles with Built-In Amplifiers, Headsets, Pentium 4 PCs with 80 GB HD, Audio editing software, Sound card, Solar Panels, Solar Batteries and 350 VA UPS. We also utilize field broadcasting equipment such as portable digital and cassette recorders, headsets and field microphones. Our broadcasting center equipment are 50 Watts FM Transmitter, Omni Directional Dipole Antenna with connectors, 40 m Dielectric 5/8” Feeder Cable with Connectors and Grounding Kit, 30 m Light Guyed mast, and a 350 VA UPS, broadband internet facilities and peripherals. Through our studio, field and broadcast center equipment we broadcast information reaching thousands of listening farmers. We generate feedback from listeners, through the deployment of voice input solar powered mobile devices distributed to smallholder listener clubs. Advancement through Interactive Radio (AIR) is a simple solar powered communications system intended to link those off the cellular and electrical grid with the rural radio. The device effectively records user voice input and asynchronously forwards the voice feedback to the radio station via an ad-hoc delay-tolerant network. It has low power footprint, ease of use and use of 802.11 wireless connectivity between devices ands its antenna installed at the radio station. It does not incur any cost to the user, but offers a mechanism for asking questions.
Target groups and impact: 
Our target groups are an estimated 250,000 rural poor small farmers living in the 3 local government areas of Imo State. 79% of the beneficiaries are women aged 25 – 70 years old. They are small plot gardeners who provide 75% of agricultural labor but traditionally excluded from agricultural extension services. They earn a monthly income that is equivalent of $30. Our solution meets our customers needs because we are small farmers broadcasting, sharing knowledge with small farmers through the most popular rural communication medium, the radio which speaks the local language. Information is appreciated by rural people when it originates from them. Through our services smallholders do not need to travel outside their community to get required information, because we partner with organizations that hold information beneficial to them. They for the first time have daily access to information on crop production, livestock rearing, soil management, national and international markets, which they utilize to work their way out of poverty. Smallholders utilize daily broadcast information given to them through the radio station to decide what to produce, when to produce, how to produce and for whom to produce as such boosting their yields and income.
Achievements, milestones and wins: 
65% of our present listener’s livelihood has been changed because household income has improved. Farmers have witnessed 50% increase in output per acre of maize, cassava, cocoyam, yam and vegetable farms having imbibed biodiversity conservation methods in agricultural productivity. They also increased their household income from $1 per day income to $1.50 income per day. In general the volume of quintiles/output per acre of smallholder’s farmland has also increased remarkably. Many households now have children going to school because parents can afford basic school supplies. Standard hygiene, sanitation and nutrition have been embraced by many households. Smallholders now have access to daily commodity prices deciding which market to go to and when to go. They also have access to exportation process and are already tapping into the international market. Above all they are able to meet up with steady supply of the market. Soil degradation is reducing and wood resources are being conserved sustainably. Livestock health has improved and livestock diseases curtailed. Smallholders are building better products storage facilities and now have basic knowledge about climate change. In general food security is being strengthened and biodiversity is being conserved.
The Smallholders Farmers Rural Radio was first supported in 2007 by UNESCO International Program for the Development of Communication. The project has received support from Clinton Foundation, World Association for Christian Communication and Rolex Awards for Enterprise. It has been endorsed by Ashoka – Innovators for the Public, International Youth Foundation, Global Social Benefit Incubator Santa Clara University, and The Unreasonable Institute.
Basic information
Category: 
Economic Development
Location: 
Obitti, Ohaji/Egbema LGA, Imo State
Operational areas: 
Rural
Target groups: 
Youth
Women
Men

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